Some may say the cow is the most recognizable symbol of the Chick-fil-A organization. But for many Best Southwest residents, that symbol is Chick-fil-A Cedar Hill owner Luanne Alcaraz. She’s been partnering with Duncanville ISD since 1999, supporting district schools, athletics, administration, and the Education Foundation. We’re pleased to announce Chick-fil-A Cedar Hill as the “Red and Blue – Is It In You?” recipient for October 2011.
Starting out in corporate America, Alcaraz switched to Chick-fil-A in 1995. She says she was in need of a change. “I researched the company and found exactly what I was looking for – a firm foundation and admirable values.” Her Chick-fil-A experience began near the Galleria mall in Dallas, and after three years she moved to Cedar Hill. Once in the new location, Alcaraz felt the need to get in touch with her community. “I talked with our customers and saw plenty of opportunities to get involved,” she said. “My daughter Amanda, who was the Chick-fil-A Marketing Director at the time, joined the Cedar Hill Chamber and got contact information for several organizations.”
As one of Chick-fil-A Cedar Hill’s first community partnerships, Luanne and her staff provided concessions for Duncanville ISD band boosters to sell during high school football games. That service continues today, and the company also supports several other district functions. Chick-fil-A Cedar Hill sponsors lunch for the annual Duncanville ISD Education Foundation Golf Tournament, makes donations to and appearances at district schools and events, offers discounts to all Panther Card holders, and supports programs such as Mother Nature and Recycle Man. But perhaps one of the company’s favorite partnerships is the annual Fellowship of Christian Athletes football game between Cedar Hill High School and DHS. “Every year there is a mascot race,” explained Alcaraz, “and the cow is undefeated. He’s already training for this year’s match.”
But while the cow looks forward to increasing his win column, Luanne is looking for ways to increase Chick-fil-A’s presence in the community. Being seen around town and getting personally involved is a top priority, right behind ensuring the smooth operation of her store. “She’s a blessing to work for,” said Chick-fil-A Cedar Hill Marketing Director Amber Hatley. “Valuing integrity and honesty, she also looks for every opportunity to connect with the community and give back to those who so faithfully support us.” One of those faithful fans, Alcaraz says that she hopes to strengthen her company’s relationship with Duncanville ISD. “Our customers’ loyalty is shown through their continued patronage, and we pretty much know everyone from Midlothian to Cedar Hill to Duncanville. We’re projecting growth, and we hope that our community partnerships will grow with us as well.” When she’s not in the store or supporting local organizations, Luanne says she enjoys spending time with her six grandchildren.