David Clayton & Sons Funeral Home Receives a “Keeping It Personal” Award

Filed under: Community |

STERLING, VA (February 6, 2013)—David Clayton & Sons Funeral Home in Duncanville, Texas, has won Honorable Mention in the International Cemetery, Cremation and Funeral Association’s 2012 KIP (Keeping It Personal) Awards, recognizing the best in personalization in the cemetery, funeral service and cremation profession.

Created by the ICCFA Personalization Committee, the KIP program honors recipients in five categories. David Clayton & Sons Funeral Home was honored in the Best Practice category.

The ICCFA’s 2012 KIP Awards contest drew 41entries from across the United States, Canada and Austria. Marketing and communications professionals from outside the cemetery and funeral service profession performed the judging.

clayton_featureOften times, families don’t remember much of the day of the funeral, especially what each and every floral arrangement looked like and who sent it. This is why David Clayton & Sons Funeral Home started providing its families with a Floral Collection Book.

This unique keepsake, which the funeral home creates and then presents at no additional cost to the family without their prior knowledge, includes a color photo of each flower arrangement, as well as the senders’ names and sympathy message. Positive feedback from the families indicates that the Floral Collection books are appreciated and cherished.

“We were extremely pleased with the broad range and high quality of entries to the KIP Awards program this year,” said Steve Bittner, chair of the ICCFA’s Personalization Committee. “The staff at David Clayton & Sons Funeral Home demonstrates a strong commitment to serving the community and to providing meaningful services to cemeteries and the families that they serve.  They are true leaders within our profession and are very deserving of this prestigious award.”

All KIP Awards recipients will be recognized at the ICCFA 2013 Annual Convention & Exposition, April 10-13 at the Tampa Convention Center in Tampa, Florida, and in ICCFA Magazine.

Founded in 1887, the ICCFA is the only international trade association representing all segments of the cemetery, cremation funeral and memorialization industry. Its membership is comprised of over 7,500 cemeteries, funeral homes, memorial designers, crematories and related businesses worldwide.