Applying Book Knowledge to Real Life

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Northwood University Collaborates with Cedar Hill Pet Memorial Project 

CEDAR HILL, Texas – Northwood Prof. Diane Feffer reached out to the Cedar Hill Pet Memorial Project this past summer as she was preparing the curriculum for her Advanced Marketing Strategy class.  Feffer introduced herself to Theresa Brandon, Executive Director of Cedar Hill Pet Memorial Project over the phone and the two started collaborating on how students could make a difference to the new nonprofit organization.


Prof. Feffer believes that students in their senior year are ready to start applying their book knowledge to real life marketing challenges. “I absolutely enjoy guiding this type of learning process,” exclaimed Feffer.  “It’s taking an intangible marketing challenge and transforming it into a tangible strategy that this nonprofit can execute.  In the end, it will make a difference to their bottom line.”
Students that participated in the project include Tina Aleman, Paige Eldridge, Ebenezer Eshete, Samantha Hernandez, Shelbi Jones, Taylor Jones, Michael Keffales, Heather Mathison, Ismael Mendez, Benjamin Meyer, Ted Nowell, Maria Perez, Princess Quintero, Heather Serviss, Shawn So and Jorge Thiebaud.

“Our collaboration with Professor Feffer and her students on the project has been both valuable and extremely appreciated.  In a world of ever decreasing resources and increasing demands, having a partnership with Northwood University has allowed our non-profit to expand our reach in ways that we could not have done alone.  Adding the element of diversity with young adults and their command of technology and social media will elevate our outreach in a strategic and comprehensive manner that we would not have realized otherwise.  Many thanks to Northwood University, Dr. Fegan, Dr. Silva, Professor Feffer and all of the students who contributed to this project,” said Theresa M. Brandon.